All work
Doodh Wala

Bringing the neighbourhood milkman online

A personal project. The daily milk round is one of the most dependable services in Pakistan and one of the least digitised — Doodh Wala is what it looks like when that round gets a real product around it.

Client
Doodh Wala
Discipline
Personal Project
Service
Personal Project · Product · Website
Cover image — Doodh Wala

Overview

An overview for this project hasn’t been written up yet. Replace this in CASE_STUDIES → detail in src/data/content.ts.

Industry
Consumer / Delivery
Type
Personal project
Engagement
Product and website design

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Problem

The problem for this project hasn’t been written up yet. Replace this in CASE_STUDIES → detail in src/data/content.ts.

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Solution

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Design Process

A user-centred design process for Doodh Wala

The process below is how every engagement runs, Doodh Wala included: understand the problem properly, give it a structure, design it, then stay involved while it ships.

01

Research & Discovery

Understanding the users, the workflows and the business goals before a single screen exists.

  • User research
  • Stakeholder interviews
  • Competitive analysis
  • Feature prioritisation
02

Information Architecture

Mapping the journey, finding the friction, and giving the product a structure worth building on.

  • Journey mapping
  • User flows
  • Wireframing
  • Prototype testing
03

Visual & Interaction Design

High-fidelity UI and the design system underneath it, built to survive the product growing.

  • UI design
  • Visual direction
  • Interaction states
  • Usability testing
04

Dev Support & Delivery

Staying involved through build, so what ships is what was designed.

  • Design handoff
  • Feedback loops
  • Launch support
  • Post-launch optimisation

Research

Research for this project hasn’t been written up yet. Replace this in CASE_STUDIES → detail in src/data/content.ts.

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UX Design

UX design work for this project hasn’t been written up yet. Replace this in CASE_STUDIES → detail in src/data/content.ts.

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Results and Outcomes

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Client Feedback

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Working on something like this?

Thirty minutes, no pitch — just what you’re building and whether I can help.

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