Work
Selected projects across healthcare, identity, e-commerce and EdTech. Each one is a product I worked on end to end.
Bringing the neighbourhood milkman online
A personal project. The daily milk round is one of the most dependable services in Pakistan and one of the least digitised — Doodh Wala is what it looks like when that round gets a real product around it.
Personal ProjectRebuilding a UK occupational health platform end to end
Four clinical modules, two very different audiences, one design system. I led information architecture and user flows across the whole platform, simplifying processes like organisation structures and employee onboarding.
500+ organisations · 60K+ people covered
Occupational HealthcareSelling ingredients, not just products
A Dutch DIY skincare brand selling raw natural ingredients — storefront and buying experience for a catalogue that keeps growing.
100K+ orders a year · EUR 350K+ monthly revenue
E-commerceSync
Website design. The write-up for this one is still in progress.
WebsiteIdentity verification banks and telcos actually finish
Touchless fingerprint, face liveness and document checks in a single flow — designed so a first-time user gets through it without help, on whatever phone they own.
2.6M+ verifications at one bank · under 30s per check
Biometric IdentityAn e-learning platform students sign up to in two steps
Sign-up flow, flashcards, AI integration and simulations for IGCSE and O/A-Level students.
3,000+ pre-launch sign-ups · sign-up cut from 8 steps to 2
EdTech